The preeminent brand building consulting firm for toys and entertainment products
 

 

 


Instore InsightSM
The most comprehensive competitive intelligence tool ever created for the toy industry that gives you shelf space allocation data and insights not available anywhere else.

Tell me more about Instore InsightSM!


Clarity SessionSM
The most surefire way to achieve clarity, consensus, and commitment to your brand's strategy among the entire team - without costly delays.

What can Clarity SessionSM do for me?

 


Concept Selector

The quickest, easiest, most cost effective way to test product, packaging, or positioning concepts with kids ages 6-17 nationwide

 

Learn more about Concept Selector!

 


 

Persuasion PowerSM

The most proven and cost effective way to test how persuasive your commercial is to kids, and find out what's working and what isn't-before you sink big bucks into media.

 

Learn more about Persuasion PowerSM!

 


 

Toy TrackerSM

Toy Tracker allows you to track awareness, ownership and appeal of any specific products or brands of your choice. It's a great way to understand your business risks, opportunities and how you stack up to key competition. You can test on a one-time-only basis or measure change of your brand on a quarterly basis.

 

 

Research Reports

In the fast-paced world of toys and entertainment products, Funosophy's Research Reports allow you to keep your finger on the pulse of the industry. Our exclusive partnership with C&R Research's KidzEyes division allows you to access responses from thousands of children ages 6-17 nationwide, including category and brand specific information, holiday wish lists, licensed properties, and more!

 

Learn more about Research Reports available for purchase.


Kid Q'sTM

Kid Q'sTM are creative "cues" to help you use fun to interact with children whether you're waiting, traveling or simply need to get those daily activities like mealtime, bathtime or getting to the car done without the fuss. Kid Q's engage children when adults need their attention and patience the most. We tell adults to have the kids "pick a card, any card and let the fun begin!"
 

To purchase Kid Q'sTM please contact:

USAopoly, Inc.

5607 Palmer Way

Carlsbad, CA  92008

Phone: (888) 876-7659

 


Spirit of AmericaTM

Spirit of AmericaTM is a family trivia game that showcases the history, tradition, essence, and remarkable achievements of this great nation.  From sea to shining sea - The Spirit of AmericaTM is the fabric that binds the hearts and souls of all who proudly call themselves Americans.  This fast paced game sends you on a challenging cross-country road trip to the nation's capital - Washington, D.C.  Gather family and friends and enjoy an educational, enriching, fun, and spirited game!

 

To purchase Spirit of AmericaTM please contact:

USAopoly, Inc.

5607 Palmer Way

Carlsbad, CA  92008

Phone: (888) 876-7659