Who needs it?

• Companies who launch new products and/or packaging targeted to kids 6-17

What questions will it answer?

• Which version of a product or package will kids prefer?
  • Product or Positioning
• Aesthetics
• Styles
• Features
• Themes
• Licenses
  • Packaging:
• Name
• Logo Design
• Color/Styling
• Structure

When do I need it?

• Whenever I'm faced with several viable options and I want the objective viewpoint  of my target consumer before I make a final selection

Concept Selector (Speed Select) Delivers

Concept Selector helps you select the strongest option with a minimum amount of money, time, and effort.

• Typically concept tests cost $10,000.  Concept Selector lets you test two concepts for as little as $2,000
• Test conducted every month, so you are always only a few weeks away from an answer
• Turnkey process-you just deliver the concepts to be tested, and the rest is handled

Report includes Purchase Intent, Likes and Dislikes, Attribute Ratings, and Preference

Kids ages 6-11

• Kids 12-14 and 15-17 can be added on an incremental basis
• Test Girls, Boys, or Dual-gender

Methodology:

• Interviews will take place on-line as part of a monthly omnibus, fielded the second Thursday of each month.
• Sample size is 300 kids (50 kids per age)
• Test will utilize a standardized concept screen:
  • Kids will view each test concept in similar form (via illustration, photo, or written statement) and will be asked how much they like
  • Kids will rate each concepts on a short list of attributes
  • Kids will then be exposed to concepts again and asked to choose favorite, second favorite, etc..
  • We recommend that a "control" be included as one of the concepts in the test array. If so, then the test will also be able to measure the relative strength of the concept against a proven product.

 KidzEyes will be fielding the research:

• KidzEyes is the children's research division of C&R Research, a pre-eminent worldwide research company. C&R Research has been an expert provider of kids' research for over twenty years.
• KidzEyes offers access to an on-line research panel of 14,000 kids between the ages of 6-17. It is unique because it offers direct access to kids, not access to kids through parents.
• The panel was built in 2000 to be 100% compliant with the FTC's online privacy legislation (COPPA).
• Funosophy is the exclusive representative of KidzEyes research in the toy and gaming industries.

Costs and Timings          

Costs:

• Individual Concept Test:           $1500 per concept
• 10 Concept Subscription:          $1250 per concept      
• 20 Concept Subscription:          $1000 per concept

Timing:

1. Reserve your spot by first Thursday of every month
2. Provide concept statements and visuals in digital form
3. Receive interim results the third Thursday of each month  
4. Receive full results the fourth Thursday of each month 

Reserve Your Spot Now for 2005!