Who needs it?

• Companies who want to build or grow a brand

What questions will it answer?

• What is my brand’s positioning, in clearcut terms?
• What should be my brand’s strategic plan for the next 12-18 months?
• How can I get my entire team to agree to my brand’s plan?

When do I need it?

• Whenever you are feeling stuck on where to go next
• When you have different viewpoints on how to grow the brand
• When you are launching a new brand
• When your brand appears to have reached stagnation
• When you have too many opportunities and need to prioritize
• When your brand is declining and you want to reverse the trend

Clarity Session Delivers

A highly structured strategic planning process created by ex-Procter & Gamble marketing executive

• Proven out over many different industries for a period spanning over twenty years—the process works!
• Cuts through days and weeks of debate around the complexities of a strategic plan or positioning statement

The choice of how deep to go:

• A Half-day Positioning Clarity Session
• A One-day Positioning Plus Brainstorm Clarity Session
• A Two-day Strategic Planning Clarity Session

Consensus building, so the team owns the plan and is committed to executing it

• Appropriate for teams of few as four people and as many as 16 people

 Experiential—benefits are lasting

• Each participant becomes more capable of making strategically wise choices going forward in area of responsibility

Process highlights and pinpoints where new information is needed, so information gathering becomes more targeted and cost effective.  Clarity Session output is a concise bullet point outline that becomes a valuable reference tool for both participants and others who touch the brand.

Clarity Session Testimonials

Clients rave about our Clarity Session:

• “What we’ve been struggling with for a year, you helped us resolve in one day.”
• “The process works!”
• “This should be part of our process for every new product launch.”
• “I wish we would have done this a year ago.”
• “It is kind of magical.”
• “It was the best foundation we could have had!”

Clarity Session Costs and Timing

Facilitation and Licensing Fees:

• 2-day Strategic Planning Clarity Session                        $10,000
• 1-day Positioning Clarity Session
• Plus Opportunity Identification Brainstorm                       $5,000
• Half-day Positioning Clarity Session                                $3,000
• Includes:
  • Pre-Session briefing interviews
  • Facilitation and comprehensive documentation
  • Concise bullet point write up of plan, positioning, next steps

Timing - Leadtime as little as three days