The preeminent brand building consulting firm for toys and entertainment products

WHO WE ARE

Funosophy is committed to helping companies, whether small or large, grow their businesses through expert consulting services and cost effective decision-making tools.   We specialize in toys and other industries requiring a constant stream of innovation in an environment of dynamic change (e.g. interactive, sporting goods, collectibles, retailing, and online.)   We are a virtual organization of high powered professionals, hand picked for our expertise and experience by founder, Nancy Zwiers.   Our collective multi-disciplinary brand-building skills include: Strategic Product Planning and Marketing Strategic Licensing Consumer Research and Sales Research Direct and Interactive Marketing Product Design and Development Packaging Public Relations Funosophy has well developed relationships with key licensors and has a strong track record of getting top licenses for its clients, including: Strategic license selection Strategic vision and product plan Pitch presentation development Delivering the pitch Negotiating the deal terms Follow through on execution Funosophy works in a variety of ways to support your business-building efforts on a customized basis: Fee-based projects based on proposals we submit Retainer based on agreed-to time commitment Fee plus commission for licensing deals We have serviced over 40 clients spanning nearly four years: 85% of our clients have given us repeat business. 16 clients have been with us for 2 or more years Funosophy is committed to providing an array of affordable tools to help clients make better business-building decisions—Information is power!   Instore Insight™ The most comprehensive competitive intelligence tool ever created for the toy industry, with shelf space allocation data not available anywhere else.   Persuasion Power™ The most proven and cost effective way to test how persuasive your commercial is to kids before you sink big bucks into media.   Concept Selector ™  The easiest, quickest, most cost effective way to test concepts with hundreds of opinionated kids (ages 6-17 yrs) nationwide.   Clarity Session™  The most surefire way to achieve clarity, consensus, and commitment to your brand’s strategy among the entire team:   For more information, contact:   General Information   Nancy Zwiers nancy@funosophy.com   Instore Insight   Reyne Rice reynerice@optonline.net   Persuasion Power and Concept Selector   Kim Ferguson kbferguson@sbcglobal.net