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Research Reports


Available Research Reports:

KidzEyes/Funosophy License Tracker

7,000 kids ages 6-12 told us what they thought of 54 of the most sought-after licenses on the market, including which licenses are going to be hot this holiday season. We've analyzed their responses for you, resulting in this content-rich, 18 tab report, featuring must-have information including age and gender skews for each license and 6 month trend data comparing these ratings with kids' ratings from 6 months prior.
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Science & Nature Activity Kit Toy Tracker

Whether building robots, studying the stars, or mixing chemical concoctions, kids are eager to learn about the world around them! Find out which types of science and nature activity kits appeal most to 600 6-11 year old boys and girls across the country in this informative survey.
Activities include:
          Earth Science Kits     Biology Kits
          Chemistry Kits           Electronic Kits
          Robotics Kits             Animal Habitat Kits
          Space Kits                Rocket Science Kits
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Boys Collectibles Toy Tracker

From action figures and vehicles to movie props and trading cards, today’s male tweens and teens are collecting it all! Find out which types of collectibles 300 boys ages 12-17 are currently collecting and which they'd like to get into!
Activities include:
Military Action Figures
Collectible Military Vehicles
Other Collectible Toy Cars and Vehicles
Movie Based Action Figures
Movie Collectibles
Collectible Role Playing, War, Fantasy, or Strategy Board Games
Fantasy Trading Cards
Sports Trading Cards and Other Sports Collectibles
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Arts & Crafts Toy Tracker

Discover which arts and crafts activities appeal most to moms with 3-5 year old kids! Two hundred moms rated eight different activities, indicating which projects they were interested in pursuing on their own, which they would enjoy only when doing with their children, and which they thought they would enjoy both on their own and as “together time” activities with their kids. Activities include:
        Yarn and Needle Crafts                 Scrapbooking
        Sketching/Drawing/Coloring           Beads
        Painting/Watercolors                    Edible Crafts (with food)
        Craft Kits with Mixed Materials      Tie Dye
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Male Action Figure Toy Tracker

Find out how 300 boys ages 6-11 rank eight popular Male Action Figure brands in this Funosophy Toy Tracker survey. Responders include information on ownership, awareness, and interest levels for the following brands:
        Batman                     Fantastic Four
        D.I.C.E.                     Spiderman
        Star Wars                  Teen Titans
        Transformers              Yu-Gi-Oh
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Construction Toys Toy Tracker

Find out how eight Construction Toy brands/sub-brands stack up in this Funosophy Toy Tracker survey. Three hundred boys ages 6-11 responded regarding ownership, usage, and interest levels for the following brands:
     Geomags        KNEX Orange County Choppers
     KNEX             Lego Bionicles
     Legos             Magnetix
     Mega Blocks   Mega Block Dragons
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Outdoor Sports Products Pop the Question Report

Funosophy asked boys and girls ages 6-11 to rank the appeal of various outdoor sports products in this Funosophy Pop the Question survey including:
     Baseball Equipment                 Basketball Equipment
     Bicycle                                   Roller Blades/Skates
     Scooter                                  Skateboard
     Water Toys                             Soccer Equipment
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KidzEyes/Funosophy Holiday Wish List

Every holiday season manufacturers, licensors, and marketers wonder if they have made kids' holiday wish lists. Funosophy & KidzEyes took the guesswork out of success with the Holiday Wish List survey, an extensive study conducted with 2,000 kids ages 6-17 to uncover which toys, licenses, and retail outlets would be hot last holiday season.
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Methodology
All Syndicated Research is conducted by C&R Research, KidzEyes division. Their online panel of U.S. kids ages 6 to 12, is the gold standard for kids’ research panels. Only KidzEyes® offers direct access to kids, not indirect access through their parents, and is fully compliant with the Children's Online Privacy Protection Act (COPPA). The COPPA federal regulations ensure that proper parental permission is obtained prior to initiating membership on the panel. Paired with our TeensEyes® panel of kids 13 to 17, KidzEyes® spans the entire 6 to 17 year-old youth market.