KidzEyes/Funosophy License Tracker
7,000 kids ages 6-12 told us what they thought of 54 of the
most sought-after licenses on the market, including which licenses are going to
be hot this holiday season. We've analyzed their responses for you, resulting in
this content-rich, 18 tab report, featuring must-have information including age
and gender skews for each license and 6 month trend data comparing these ratings
with kids' ratings from 6 months prior.
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Science & Nature Activity Kit Toy Tracker
Whether building robots, studying the stars, or mixing
chemical concoctions, kids are eager to learn about the world around them! Find
out which types of science and nature activity kits appeal most to 600 6-11 year
old boys and girls across the country in this informative survey.
Activities include:
Earth Science Kits
Biology Kits
Chemistry Kits
Electronic Kits
Robotics Kits
Animal Habitat Kits
Space Kits
Rocket Science Kits
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Boys Collectibles Toy Tracker
From action figures and vehicles to movie props and trading
cards, today’s male tweens and teens are collecting it all! Find out which types
of collectibles 300 boys ages 12-17 are currently collecting and which they'd
like to get into!
Activities include:
Military Action Figures
Collectible Military Vehicles
Other Collectible Toy Cars and Vehicles
Movie Based Action Figures
Movie Collectibles
Collectible Role Playing, War, Fantasy, or Strategy Board Games
Fantasy Trading Cards
Sports Trading Cards and Other Sports Collectibles
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Arts & Crafts Toy Tracker
Discover which arts and crafts activities appeal most to moms
with 3-5 year old kids! Two hundred moms rated eight different activities,
indicating which projects they were interested in pursuing on their own, which
they would enjoy only when doing with their children, and which they thought
they would enjoy both on their own and as “together time” activities with their
kids. Activities include:
Yarn and Needle Crafts
Scrapbooking
Sketching/Drawing/Coloring
Beads
Painting/Watercolors
Edible Crafts (with food)
Craft Kits with Mixed Materials
Tie Dye
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Male Action Figure Toy Tracker
Find out how 300 boys ages 6-11 rank eight popular Male
Action Figure brands in this Funosophy Toy Tracker survey. Responders include
information on ownership, awareness, and interest levels for the following
brands:
Batman
Fantastic Four
D.I.C.E.
Spiderman
Star Wars
Teen Titans
Transformers
Yu-Gi-Oh
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Construction Toys Toy Tracker
Find out how eight Construction Toy brands/sub-brands stack
up in this Funosophy Toy Tracker survey. Three hundred boys ages 6-11 responded
regarding ownership, usage, and interest levels for the following brands:
Geomags KNEX
Orange County Choppers
KNEX
Lego Bionicles
Legos
Magnetix
Mega Blocks Mega Block Dragons
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Outdoor Sports Products Pop the Question Report
Funosophy asked boys and girls ages 6-11 to rank the appeal
of various outdoor sports products in this Funosophy Pop the Question survey
including:
Baseball Equipment
Basketball Equipment
Bicycle
Roller Blades/Skates
Scooter
Skateboard
Water Toys
Soccer Equipment
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KidzEyes/Funosophy Holiday Wish List
Every holiday season manufacturers, licensors, and marketers wonder if they have
made kids' holiday wish lists. Funosophy & KidzEyes took the guesswork out of
success with the Holiday Wish List survey, an extensive study conducted with
2,000 kids ages 6-17 to uncover which toys, licenses, and retail outlets would
be hot last holiday season.
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Methodology
All Syndicated Research is conducted by C&R Research, KidzEyes division. Their
online panel of U.S. kids ages 6 to 12, is the gold standard for kids’ research
panels. Only KidzEyes® offers direct access to kids, not indirect access through
their parents, and is fully compliant with the Children's Online Privacy
Protection Act (COPPA). The COPPA federal regulations ensure that proper
parental permission is obtained prior to initiating membership on the panel.
Paired with our TeensEyes® panel of kids 13 to 17, KidzEyes® spans the entire 6
to 17 year-old youth market.